Landing Page Medecly

Medecly is a B2B digital health platform for clinics, professionals, and patients. The team needed to urgently redesign their landing page to improve positioning, convey a more professional image, and optimize conversion from visits to demo bookings.

I designed the new landing page in just 4 days, working on both the interface and the strategic copywriting to create a clear, persuasive experience aligned with business goals. The new structure included interactive sections, user-type segmentation (patients, professionals, and operations), and a responsive plan comparison table. I also developed a functional prototype with key animations to guide the development team during implementation.

Year:

2024

Industry:

HealthTech

Tools:

Figma

Challenge:

Redesign a visually outdated and unclear landing page in record time, delivering a modern, professional, and conversion-focused experience. The challenge included translating the client’s ideas into a clear, accessible, and persuasive proposal—without compromising speed or quality.

Goals:

Improve the platform’s visual and professional positioning.
Design a clear structure focused on conversion.
Communicate the value proposition to different user types.
Create an interactive plan table that allowed easy comparison.
Build a functional prototype with animations to guide the dev team.
Design the entire landing page for desktop and mobile in less than a week.

Solution:

The process began with deep benchmarking to identify best practices in the industry. I then designed a modern, clean, and clear landing page tailored to the client’s goals and different user segments. Each section was co-created with the client, from content to interface, incorporating micro interactions and visual elements to add clarity and value. The final result was delivered in Figma as an interactive prototype, complete with key animations to support the dev team during implementation.

Results:

The new landing positioned Medecly more effectively in front of potential clients, conveying greater professionalism and clarity. It increased demo bookings and streamlined implementation thanks to the interactive prototype. This project strengthened my ability to work under pressure and reinforced the importance of including strategic content from the start.